ABA Group

About ABA Group

is founded in 2002 with a dedication of two decades to curating a collection of luxurious and nature-inspired brands. With a mission to bring joy, well-being, and style to everyday life, the group partners with internationally renowned names that celebrate nature's finest offerings. They proudly introduced L'Occitane to Indonesia, marking the beginning of a journey to promote high-quality, sustainable, and environmentally responsible brands in a market. Today, it represents world-class beauty and lifestyle retailers such as L'Occitane, Elemis, Bon Parfumeur, and gourmet chocolatier Venchi. Each brand is carefully selected for its heritage, craftsmanship, and commitment to deliver luxury and comfort. These offerings reflect the dedication that helps to enhance life through beauty, wellness, and indulgence, while staying parallel with evolving trends and consumer expectations. With deep care for the earth and its people, ABA Group maintains a strong environmental ethos. The company believes in creating value for future generations by promoting sustainability, ethical practices, and responsible consumption. It continues to serve as a bridge between premium global brands and Indonesian consumers, fostering awareness, trust, and market presence through thoughtful brand positioning and strategic insight. By combining local market understanding with global excellence, they remains committed to shaping a more conscious, luxurious, and joyful future. With every brand introduced, the group brings stories that inspire and experiences that endure making it a trusted name in Indonesia’s premium lifestyle market.

0+ Projects

0+ Communities